Way of the bean

Sit back with a nice cuppa, that's what this blog is all about

Nespresso

Okay I’m probably pissing off every coffee-nut on tumblr right now.
But here it is: Nespresso

Many claim Nespresso being an answer to Philips’ and DE’s Senseo, but that’s not true.

Nespresso first entered the marked in 1989, but only became a succes after a marketing campain in 1991. Senseo, entered much later in 2001.
Senseo had the advantage of being much cheaper than Nespresso and pads were available in supermarkets right from the beginning.

Nespresso does have some stores now, but the idea is to join the “Nespresso Club” and order online.

In short Nespresso is: exlusive.
High priced cups, and machines make this system the upper level of the single-serve market.

But is it good? Well, I like it. It will never replace my espresso machine, that’s for sure. The coffee is simply not as good.
To me the main advantage to Nespresso is the speed. Pop in a cup and press the button. Presto, one espresso.
For work, or camping use this is more than suitable.

The ‘exclusive’ aura, that Nespresso gives it’s products doesn’t suit me. I like to get my cups or pads or whatever wherever I can. I don’t want to order. Sure it’s easy and delivered the next day. But why not pick it up when doing groceries anyway?

I know, there are DE cups in the supermarket. But they are not as good as Nespresso’s. Also you can opt for refillable cups. But that defeats the purpose of a quick and handy single serve machine.

What I do like however, is their design. And even coffee-geeks might agree on this with me.
In the top image you see a cup holder, the PIXIE Target. Holds 70 cups. But sets you back €50,-. Bottom left are espresso cups. Sold per two at €17,- and have a matching Nespresso coloured ring on the cup and saucer.
Bottom right the PIXIE Espresso Decaffeinato cup, €21,-. Isolated aluminium cups in colour of the cups.

These items however underline the lifestyle Nespresso has to create. You really have to be a Nespresso-fan to get your drinking cup in the same colour as the coffee cup you drink. "I’m a Volluto" No, sir. Your Jedi mind tricks do nothing to me.